E commerce In Pakistan


The emergence of E-Commerce platform has paved the way for inclusive trade and economic development. Global E-commerce has been growing exponentially since the last two decades and recorded sales growth of 13% in 2017 with estimated sales of $29 trillion. In addition, the number of online shoppers grew by 12% and reached 1.3 billion.

E-Commerce can help developing-country entrepreneurs to overcome the usual trade channels and reach a global market since Internet-based enterprises can be operated at very small scale. Studies show that Micro Small and Medium Enterprises (MSMEs) that use E-commerce platforms are around five times more likely to export than those in the traditional economy. Moreover, It has been estimated that the costs associated with geographic distance drop by as much as two-thirds for exporters who use digital trading platforms.

E-Commerce in Pakistan is at a nascent stage with modest Internet retail sales despite 38 million Internet mobile users. However, it is an emerging sector with a noticeable surge in recent past in online vendors, local E-Commerce platforms and online payment facilities introduced by banks and large cellular companies.

The number of registered e-commerce merchants has risen by 2.6 times and e-commerce payments have surged 2.3 times in a span of just twelve months.


The Most Trusted Pakistani E commerce Store



Online shopping e-commerce store in Pakistan. Delivering branded and unbranded accessories to your doorstep with cash on delivery services nationwide.

Having hundreds of competitors in the Pakistani market for the new comer GIANT in economy of Pakistan (E commerce) the store stands apart because of one and only one great quality.




In simple words, The customers gets what he chooses or what he pays for. Not to mention the common problems faced by the customers of nowadays in ecommerce is that they see beautiful and quality products on their screens but when the parcel arrives at their door the product is different. Very different.

Yes, We know! How can somebody trust another store which is yet looking like same others. Well. You are the judge!





Let’s check out some of the common online shopping problems that Pakistani customers face



1. Product Quality

This is the most common problem faced by customers who shop online regularly. The quality of the product is often not up to the mark with what is presented in the pictures. With the competition growing in the e-commerce industry, as many websites become a marketplace for sellers to sell their products, and the issue of fraudulent sellers is increasing. The checks on registration are poor and selling poor-quality in the name of brands is becoming increasingly common. Even worse, quality-checks have become so rare with the magnitude of online sales which is soaring high.

Possible Solution: www.yelelo.store



2. Logistics are a mess

This is another common issue faced in online shopping. Barring a few websites, delivery and logistics is a major issue. Websites are becoming so casual about the delivery quality of products. So many times, either the package is lost or damaged while in transit. Customers are facing a troubled time with the tracking systems which do not accurately locate the product. Often customers choose same-day-delivery by paying a few extra bucks only to get their product delivered.

Many of these companies do not follow the stipulated time limit, leaving consumers confused as the products come in too late. The issue is the same with returns. You place an order for the returns to be picked up and there is no response. They will send the delivery guy when they seem fit, almost never according to the promised time. Sometimes customers receive the product after the need is over.

Possible Solution: www.yelelo.store





3. Delivery Time Is Not Clear

So many times, the delivery time is not clearly stated in the order process. More often than not, consumers do not know when the product will be delivered. Consumers buy a product and the eCommerce businesses do not even state the time of delivery. Many a times, these orders take more time than expected to be delivered.

It’s important for buyers to have realistic expectations and know when they can expect their orders. It is important for people to know when their product is arriving so that they can plan their day accordingly. Customers often complain that the delivery boys do not even call them before arriving to deliver the product. The best thing is to check with the website about the estimated time of arrival of a certain product before you place the order.

Possible Solution: www.yelelo.store





4. Payment Preferences Are Limited

This is another common problem. A lot of times, consumers do not know how to make the payment if the debit cards they use are not available as an option. More so, customers are often stuck with the payment options when Cash On Delivery is not available. With online frauds picking up steam, most customers prefer paying cash on delivery as they are skeptical about sharing their card details. This is a common complaint by many customers these days. They do not have many payment methods that they can trust

Possible Solution: www.yelelo.store





5. Payment confirmation missing

Another challenge is to find a payment gateway that is smooth. Sometimes when the customers are directed to the payment page, their money is deducted and suddenly, the page shuts off without any notice to the consumer. And that’s when the customer is in a fix. Then chasing the company for a refund is a different challenge altogether. With bulk sales happening at the same time, sometimes it’s a woocommerce specialist to ensure that the payment page is working fine.

Also sometimes the website asks too many secret questions or too much info before the customer can make the payment. This too can increase the perceived inconvenience during the purchase and leads to an abandoned cart.

Possible Solution: www.yelelo.store




6.  The trouble with Hidden costs

This is another common issue customers face even with leading e-commerce development companies. Online marketplaces do not tell customers the hidden costs on so many things. For instance, the customer is lured into buying something that says is cost at a certain price. Within minutes, they are paying a lot more to get the product delivered, tax charges, additional shipping, etc. This eventually leads the customer to pay a lot more than he or she had expected.

Possible Solution: www.yelelo.store







7. Unclear Website Policies

Many shopping websites do not even have clear and concise website policies for return and refund. Consumers get confused due to vague stipulations about a refund and return. When the policies section is not defined properly, sellers reject a consumer’s claim to return or get a refund. This is among the biggest challenges that many customers face online. A lot of these websites have no clear outline on the warranty and guarantee of products. A buyer can take this to consumer court in case the demands are not met with.

Possible Solution: www.yelelo.store




8. Problem of Plenty

The online world provides too many options and it can be overwhelming for the customer to make a choice. The absence of support that most customers are used to in the in-store experience is missing and this can chicken out them of a purchase decision.

Possible Solution: www.yelelo.store





9. Complicated Navigation

Does your website resemble a maze of where the visitor feels lost? It’s tempting to opt for complex looking website structures and designs and they may also hook in many curious customers; but this may not be a great idea to build long-term customer base. Most visitors get frustrated with these complex monstrous website and bounce off.

Possible Solution: www.yelelo.store



10. Boring Interfaces

While overwhelming site structures can be a bummer, websites with insipid interfaces don’t get much done either. It’s hard to get attention of the customers, so make sure you get it right at the first go.

Shoppers are an impatient lot. Get their attention with attractive website designs that allure visitors and give them an enjoyable experience both on desktops and other handheld devices like mobiles, tabs etc

Possible Solution: www.yelelo.store






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