BEST Liquor Brands Globally

 

Liquor is a massive industry, Brand Finance, a consulting company that specializes in brand valuation, released its annual report on the world’s most valuable spirits brands.

No. 15: Luzhou Laojiao

Baijiu

Category: Baijiu

Brand value: $942 million

Brand rating: AA+

 

No. 14: Ricard

Ricard

Category: Anis

Brand value: $952 million

Brand rating: AAA

 

No. 13: Grey Goose

grey goose

Category: Vodka

Brand value: $1.23 billion

Brand rating: AA

 

No. 12: Chivas Regal

Chivas Regal

Category: Whisky

Brand value: $1.26 billion

Brand rating: AAA

 

No. 11: Ruang Khao

Cuba Libre rum and coke

Category: Rum

Brand value: $1.29 billion

Brand rating: A+

 

No. 10 Absolut

absolut vodka

Category: Vodka

Brand value: $1.43 billion

Brand rating: AA

 

No. 9: Crown Royal

crown royal rye

Category: Whisky

Brand value: $1.49 billion

Brand rating: AAA

 

No.8: Wuliangye

Wuliangye

Category: Baijiu

Brand value: $1.63 billion

Brand rating: A+

 

No. 7: Yanghe

Yanghe

Category: Baijiu

Brand value: $1.85 billion

Brand rating: AA-

 

No. 6: Bacardi

Bacardi Superior red tin

Category: Rum

Brand value: $1.89 billion

Brand rating: AA+

 

No. 5: Smirnoff

smirnoff

Category: Vodka

Brand value: $2.02 billion

Brand rating: AA+

 

No. 4: Jack Daniel’s

jack daniels

Category: Whiskey

Brand value: $2.50 billion

Brand rating: AAA-

 

No. 3: Hennessy

Hennessy girls

Category: Cognac

Brand value: $2.87 billion

Brand rating: AA

 

No. 2: Johnnie Walker

Johnnie Walker King George Scotch Whisky Whiskey

Category: Whisky

Brand value: $4.63 billion

Brand rating: AAA-

 

No. 1: Moutai

Moutai baijiu

Category: Baijiu

Brand value: $5.77 billion

Brand rating: AA+

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