1. Create and verify your Google Business Profile
Your Google Business Profile allows your company to appear in Google Maps results and Google Search results when someone types in your company name. Google Business is free of cost and Google improves its ability to tailor its results to the location of the searcher. Once your business is verified, you may then tweak your listing to appear higher in search results and for more relevant searches. Your business is promoting itself 24/7. You can publish attractive posts in front of your audience.
2. Get a website
Having a website is very significant for your business. It is the place where your potential and current customers land. When people find your business on social media, they want to visit your website for a detailed experience. Websites tells the story of your business, what you offer, provides contact information, and reflects your brand’s personality. When you run ads on social media, all the traffic is directed to your website. Hence, websites also promote your business around the clock.
3. Run Google ads
Google is by far the most popular search engine, not only because it has the highest proportion of search engine traffic, but also because of its high level of flexibility, ad creating options, and precise performance analytics. Google Ads appear at the very top of search engine results hence it is the way to go for more instant visibility. Text advertisements on the Google Search Network and customised banner ads on the Google Display Network are two ways to advertise on Google.
4. Start a business blog
A successful business blog is the one that publishes informational content in your brand voice, based on queries and terms that your potential consumers are searching for on Google. These queries and terms are known as keywords, and the more material you develop that targets these keywords, the greater chances your company has of appearing in search engine results pages. SEO is a slow process which may take time but is helpful in the long-run as it will help your business to get to the top of the result pages.
5. Collect and respond to customer reviews
Reviews on legitimate sites like Google and Facebook and your company’s official website is very important for your business to flourish. These days, people just trust the reviews. The better the reviews, the better your business. Responding to reviews is a wonderful opportunity to advertise your company. You should respond to positive reviews and resolve negative reviews. The way you respond to them (both positive and negative) can disclose your brand’s values and give potential customers a notion of how it feels to do business with you.
6. Connect and advertise on social media platforms
Another free option to promote your small business is through social media. Facebook, Instagram, LinkedIn, Twitter and YouTube are the most popular business accounts. You should consider using sites that are relevant to your specialty. Facebook is the most popular social media platform, and it is useful tool for keeping in touch with existing clients as well as attracting new ones. With LinkedIn, you can join groups to promote your business by providing website links and indulging in group discussions. Video marketing is also a great way to promote your business on Youtube. You can also run ads on these social media platforms to reach a greater audience.
7. Collaborate with influencers
Influencers have a huge social media and/or blog following, which means that being referenced or featured by one of them might expose your company to a huge, relevant audience. You should collaborate with well-known influencers whose followers are your target audiences. Offer something valuable to them in exchange of a review or a post on their social media accounts. Make sure to do your research beforehand.
8. Run email marketing campaigns
Email marketing has been around for a long time, yet it hasn’t lost any of its effectiveness. In fact, a huge percent of respondents prefer email over other forms of communication for receiving permission-based promotional messages. Email is a popular communication method for both consumers and businesses who check their mails everyday and like being up-to-date with the news and offers of different brands or companies.